THE FIRST CHINA YOUTH CROSSOVER CREATIVE COMPETITION
The next generation of young designer stars were competing on the first ‘cross over’ design competition sponsored by SINA, one of China’s most popular websites. Young designers from all over China were invited to take part in the first youth crossover creative competition and submitted more than 3000 pieces of work. The pressure was on with an award of 100 000 RMB for the winner at stake.
TECAstudio – the first UK design company with a permanent presence in China – was chosen to analyze the work from an international perspective and judge from their outstanding experience within the field of Product Design. Judge Dina Guth from TECAstudio was looking at the work alongside famous representatives of the Music, Dance, Movie and Graphic Design industry such as Yim Gum Tim, Sun Zhou, Yang Hui Lan and many more.
Shen Chen & Zhang Meng Lun secured the top prize with their work ”Here it is!” for the most original and creative work out of the strong body of entrants. The first price was given to a collage movie which convinced through originality and expression combined with refined and detailed visual language. The award attracted designers from over 21 provinces of China. They travelled to attend the elaborate winning ceremony which was held at Guangzhou’s White goose Tam bar in Xin Yi Square.
The aim of the competition is to assist in the advancement of the practice and development of creativity in China and most importantly to encourage originality and creativity amongst young designers. This years titles were ‘creativity’ and ‘break through’ and embraced contributions from different creative practices such as film, animation, illustration, photography, advertising, graphic design, poetry, packaging and much more. For the coming year the organizers have expressed an interest to stretch the contribution field and encourage work from areas such as fashion, sculpture, and installation art, performance art…
This award really emphasis the need to push outside the boundaries and enhance creative thinking and new approaches within young Chinese talent. The judges were evaluating the cross between art and advertising of the young people’s work and emphasized that the work should be new and not just a different application of something already existing.
‘Surprisingly many of the works were comparable to an international standard and communicated to a world-wide audience incorporating strong Chinese cultural elements’ said Judge Dina Guth the business director of TECAstudio.
This year’s winning entries are on display on the http://www.creative.vic.sina.com.cn website and exposed to more discussion.
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