SWATCH 2016 Year of the Monkey
TECA and SWATCH worked together to discover the meaning of the Chinese zodiac and apply these to watches. We made a journey to find out about the characteristics for the Year of the Monkey 2016. TECA looked at the monkey in detail, its history, meaning, historic visualisation, modern visualisation, material, colour, characteristic, association and current popular use. The concept of time in Chinese thinking is cyclical and constant rather than linear as we may know it in the West. The Sheng Xiao (the Chinese Zodiac) are a circle of 12 animals, in its combination with the Heavenly Stems and Earthly Branches a 60 year cycle is formed.
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