SUCCESSFUL DESIGN AWARDS
TECA were winners of the Successful Design Awards 2013 for new products launched into emerging markets. In this case we were commended for our Headphone Design for the UE / Logitech brand. This headphone includes comfortable rotating ear-cushions in a compact and ergonomic structure. Along with acoustic, ergonomic and structural development, TECA studio and designer Andy James Lee aimed to develop a more comfortable headphone starting from the ergonomic structure. The compact technical acoustic solution and comfortable rotating ear-cushions allow maximum comfort for users wearing the headphones for long periods of time or when using their computer. The headphones are aimed at young urban, upwardly mobile customers in China. Extensive research was conducted into user color, pattern and surface preferences in order to get the best match for a combined audience of males and females.
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