We worked together with Minoura to revitalise and innovate within their existing range of bicycle repair tools. Following benchmark analysis of competitive products we identified the key selling features and better understood the trend of this market segment. We were then able to reassess the way the product worked and how it was used. This resulted in the end product having new features and a radical new look together with a good understanding of how it would actually be received in the market place.
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United Kingdom: +44 1303 266 120
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Hong Kong: +852 3529 2058
China: +86 755 2513 1396
Or Email: Info@tecatech.com