We conduct On-going Research in the markets we work in, this not only keeps us up to date with consumer and industry trends but also allows us to Map Changes on a seasonal basis and identity opportunities and positions for new products. These research projects are the basis for our design work and directly lead-in to our creative phase.

Coming from both an Engineering and Creative background our firm has an analytical approach to researching and producing a wide variety of solutions for a given problem, our solutions are assessed and often use user focus groups to back-up our decisions and directions throughout a project.

Research and Opportunity Mapping

We begin most projects with a research study of market trends and relevant design references within the target market segment. This helps to define a design direction for the concept generation phase, additionally we can use this stage to help to identify market gap opportunities.

Concept Development

The research phase normally leads directly into the generation of a wide range of design concepts either in 2D or 3D. Using idea generation techniques and structured concept development we explore a wide range of possible solutions to a problem and then together with the client choose the best solutions to develop further.

Mechanical Engineering

In this phase the concepts are modelled in 3D and the final level of detail is added to the design. Realistic renderings of the concepts are produced for presentation and solid model data is developed for the mechanical design stage. Detail design of each component and generation of 3D CAD files and engineering drawings are provided.

Prototyping and Manufacturing

We can offer a full prototyping and product manufacturing service at very competitive costs due to our location in China. We are experienced in accompanying our clients through the manufacturing of the product. Design and engineering changes can even be made on location to best meet the manufacturing requirements and cut lead times.

We often support projects though to manufacture and beyond, and have the capability of trouble shooting in production and even overseeing quality control and inspection of the products we have designed. 


If you would like to know more about any aspects of our work or want to discuss a new project under NDA please don’t hesitate to get in contact.

Talk to our Business Director:  Dina Guth